Allure

Shop Allure Lingerie

Allure lingerie has been around for almost 30 years. Over the decades, it has maintained a trend-setting position. Innovative designs, attention to detail and beautiful materials work together to make every Allure piece a standout one.

Each year, the company launches several new collections that surprise, excite and arouse in equal measures.

As an inclusive brand, Allure creates distinctive pieces for both men and women. A plus-sized collection allows more curvaceous women to feel extra sexy and confident. Additionally, Allure creates several accessory lines. Most of those are inspired by BDSM and fetish play. Blindfolds, crops, collars, handcuffs, paddles and others are all a part of the Allure experience.

Beautiful materials, seamless construction and exquisite finishes work together to make Allure pieces very popular. Apart from looking exceptionally sexy, they’re also recognized for comfort.